Stop showing every visitor the same storefront.
Your shoppers don't all want the same thing. Playbook builds an on-brand experience for each — done for you, live in minutes.
Your shoppers don't all want the same thing.Your storefront treats them like they do.
An experience matched to each shopper converts. But building them?
Too expensive
$10k+ per project. 4-8 weeks to deliver. And there's no guarantee it converts.
Too slow
DIY page builders are slow — and you're the bottleneck. Dev tickets? They sit in the backlog.
Too complex
Build it, track it, test it, fix it — too many moving pieces. And you still don't know if it's working.
So every shopper who doesn't find their reason to buy leaves — and you already paid to bring them in.
Pop-ups capture. Experiences sell.
It sits between the pop-up and the landing page — an on-brand experience that meets each shopper right on your storefront. Playbook builds it, splits your traffic to prove it, and shows you what wins. No page builders. No dev work. No waiting.
Done for you
On-brand design and copy, matched to whoever's arriving — right on your storefront.
Fast
Move as fast as your campaigns — not weeks behind.
Better ROI
Turn the visitors you're already paying for into buyers.
Your playbook for every way you sell.
Influencer campaigns, product drops, lookbooks — Playbook builds the experience to match each one, so every visit can pay off.
Live in minutes. Results in days.
Go live before your next campaign.
One-click install. Works with your existing theme, Liquid or Hydrogen. Live in minutes.
Safe by default
Injected on top of your theme. Nothing gets altered.
Plays nicely with apps
Works alongside Klaviyo, Yotpo, Recharge — your whole stack.
Brand matched
Your colors, fonts, and voice — pulled straight from your site.
No learning curve
Just tell Playbook what you want. It handles the rest.
Loads in the background
Async by default, so it stays out of your store's way.
No flicker
Anti-flicker built in. Smooth experience for your customers.
Use with any channel
Meta, Google, TikTok — anywhere you can use a URL or UTM parameter.
Live in minutes
From idea to storefront without tickets or timelines.
Brands like yours are turning more visitors into buyers
“No more anxiety as to whether the landing page we spent weeks building would convert or not. Playbook has us cranking out test-worthy pages in under an hour.”
“I manage landing pages for multiple brands. Before Playbook, that meant different workflows, themes, and headaches for each one. Now I spin up tests in minutes instead of days or weeks. My clients get faster results, and I can take on more of them.”
Ethan Frame
VP @ ASRV
Torii Rowe
CGO @ Dreamlabs
+25-35%
typical conversion lift
75%
reduction in time to test
3-5x
more experiments monthly
Every visitor who doesn't find their reason to buy is money left on the table.
Give every shopper a reason to buy — free to install, live in minutes.
Frequently asked questions
Quick answers on install, pricing, and how it all works.
No. Just install the Shopify app — Playbook renders right on your existing storefront, with zero code changes.
Above the Fold