Pricing
Pricing that scales with your ads.
Month-to-month, cancel anytime. Built for Shopify brands.
15,000impressions
10,00025,00050,000
Starter
For brands testing their first ad-matched experiences.
$99/mo
Cancel anytime · No contracts
∞ active experiences
10,000 impressions/mo
Only counts ad traffic to your experiences
AI experience generation
Brand auto-extraction
Basic analytics
Email support
Recommended for You
Growth
For teams scaling personalized experiences across campaigns.
$299/mo
Cancel anytime · No contracts
Everything in Starter
∞ active experiences
25,000 impressions/mo
Only counts ad traffic to your experiences
A/B testing with smart allocation
Advanced analytics & attribution
Priority support
Scale
For high-volume brands maximizing every click.
$699/mo
Cancel anytime · No contracts
Everything in Growth
∞ active experiences
50,000 impressions/mo
Only counts ad traffic to your experiences
Custom integrations
Dedicated account manager
SLA & onboarding
Enterprise
We build and optimize your experiences for you. Custom limits, dedicated support, full-service CRO.
Everything in ScaleCustom impression limitsDedicated account managerManaged onboarding & SLAManaged experience creationCRO strategy & consulting
Book a CallTrusted by leading Shopify brands
Compare Plans
Everything you get
Starter
$99/mo
Growth
$299/mo
Scale
$699/mo
Enterprise
Custom
Experience Creation
Active experiences
∞
∞
∞
∞
AI experience generation
Meta ad creative import
Brand auto-extraction
Visual editor
Page type targeting
All pages
All pages
All pages
All pages
Section library
Experience duplication
Mobile & desktop preview
Custom templates
Traffic & Testing
Monthly impressions
10,000
25,000
50,000
Custom
Only ad traffic counted
A/B testing
Manual traffic split control
Ad link generation (UTM support)
Multi-platform click attribution
Multi-variant testing
Smart traffic allocation
Coming soon
Coming soon
Custom redirect subdomain (CNAME)
Analytics & Insights
Basic analytics
Server-side conversion tracking
Bayesian win probability
Conversion attribution
Revenue & AOV tracking
CVR & revenue lift reporting
Custom reports
Platform & Integrations
Shopify app (native)
Meta Ads integration
Email support
SLA
Team members & roles
Unlimited
Unlimited
Unlimited
Unlimited
Priority support
Dedicated account manager
Custom integrations
Starter$99/mo
Active experiences∞
AI experience generation
Meta ad creative import
Brand auto-extraction
Visual editor
Page type targetingAll pages
Section library
Experience duplication
Mobile & desktop preview
Custom templates
Monthly impressions10,000
Only ad traffic counted
A/B testing
Manual traffic split control
Ad link generation (UTM support)
Multi-platform click attribution
Multi-variant testing
Smart traffic allocation
Custom redirect subdomain (CNAME)
Basic analytics
Server-side conversion tracking
Bayesian win probability
Conversion attribution
Revenue & AOV tracking
CVR & revenue lift reporting
Custom reports
Shopify app (native)
Meta Ads integration
Email support
SLA
Team members & rolesUnlimited
Priority support
Dedicated account manager
Custom integrations
Growth$299/mo
Active experiences∞
AI experience generation
Meta ad creative import
Brand auto-extraction
Visual editor
Page type targetingAll pages
Section library
Experience duplication
Mobile & desktop preview
Custom templates
Monthly impressions25,000
Only ad traffic counted
A/B testing
Manual traffic split control
Ad link generation (UTM support)
Multi-platform click attribution
Multi-variant testing
Smart traffic allocation
Custom redirect subdomain (CNAME)
Basic analytics
Server-side conversion tracking
Bayesian win probability
Conversion attribution
Revenue & AOV tracking
CVR & revenue lift reporting
Custom reports
Shopify app (native)
Meta Ads integration
Email support
SLA
Team members & rolesUnlimited
Priority support
Dedicated account manager
Custom integrations
Scale$699/mo
Active experiences∞
AI experience generation
Meta ad creative import
Brand auto-extraction
Visual editor
Page type targetingAll pages
Section library
Experience duplication
Mobile & desktop preview
Custom templates
Monthly impressions50,000
Only ad traffic counted
A/B testing
Manual traffic split control
Ad link generation (UTM support)
Multi-platform click attribution
Multi-variant testing
Smart traffic allocationComing soon
Custom redirect subdomain (CNAME)
Basic analytics
Server-side conversion tracking
Bayesian win probability
Conversion attribution
Revenue & AOV tracking
CVR & revenue lift reporting
Custom reports
Shopify app (native)
Meta Ads integration
Email support
SLA
Team members & rolesUnlimited
Priority support
Dedicated account manager
Custom integrations
EnterpriseCustom
Active experiences∞
AI experience generation
Meta ad creative import
Brand auto-extraction
Visual editor
Page type targetingAll pages
Section library
Experience duplication
Mobile & desktop preview
Custom templates
Monthly impressionsCustom
Only ad traffic counted
A/B testing
Manual traffic split control
Ad link generation (UTM support)
Multi-platform click attribution
Multi-variant testing
Smart traffic allocationComing soon
Custom redirect subdomain (CNAME)
Basic analytics
Server-side conversion tracking
Bayesian win probability
Conversion attribution
Revenue & AOV tracking
CVR & revenue lift reporting
Custom reports
Shopify app (native)
Meta Ads integration
Email support
SLA
Team members & rolesUnlimited
Priority support
Dedicated account manager
Custom integrations
FAQ
Questions about pricing
How quickly will I see results?
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Most stores see lift within 2–4 weeks of running their first experience. Playbook starts learning from your traffic on day one and improves automatically. The more data, the better the matches.
How long does it take to get started?
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Do I need a developer? Will it slow down my store?
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What counts as an impression?
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What ad platforms does Playbook work with?
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Can I switch plans, downgrade, or cancel anytime?
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Start converting more visitors today.
Pick your plan, install on Shopify, and your first experience goes live in minutes.
Cancel anytimeNo contractsLive in minutesBuilt for Shopify
