Guides

Everything you need to go from install to your first winning experience.

Practical, product-grounded guides for getting the most out of Playbook — creating experiences, running your first tests, and the AI that drafts them.

Getting Started

Create your first experience

From a blank composer to a live, tested experience — how to make your first one, put it in front of shoppers, and read what it did.

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Play context and brand voice

The grounding that makes every Playbook draft sound like you. Set your brand voice once, add context to a play, and the AI starts on-brand every time.

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Features

Use Playbook from Claude or ChatGPT

Connect Playbook to Claude or ChatGPT and run your store in conversation — read your results, get grounded ideas, and create and launch experiences by chatting.

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Save sections and templates for reuse

Two ways to reuse your work — save a single section exactly as-is, or save a whole experience's layout as a template that refills with fresh content. Here's when to reach for each.

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Custom icons

Bring your brand's own icons into Playbook. Upload them once and they show up first in the picker, drop into any icon section, and Playbook reaches for them when it builds.

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Ready to build one?

Install Playbook and draft your first experience in minutes — or drop your store URL in the playground to see it live first.

Install on ShopifyTry it in the playground