Playbook · Case studies

Proof against real ad spend.

Each brand runs ads that promise something specific, then sent every click to the same page. Here's what changed when the page finally matched the ad.

Read the blog — Above the Fold

Beach & home textiles

Sand Cloud

Sand Cloud runs a different ad for nearly every product — bedding, towels, ponchos — each with its own angle, all landing on the same generic pages. Matching each ad to its own experience won across the catalog.

“Being able to quickly launch and test landing pages that match our ad creative has been a big unlock…”

Steven, Sand Cloud

4/4

winning pages, four different products